Link to a detailed ebook, Turning Learning into Action, by Emma Weber, CEO and Founder of
Lever – Transfer of Learning.
Here’s the Summary…
If an organisation is looking for behavioural, real world change back in the workplace, which
involves an improvement of soft skills like leadership, sales or communication etc. then they
need to develop training with a transfer of learning component – otherwise they will not get
the gains they are seeking from the training.
Increasingly purchasers of learning / training are realising that if they commission a soft
skills training program that does not include a transfer of learning component then they are
wasting an opportunity to create real change. Too often people pay a lot of money for some
brilliant training and then watch once again how nothing actually changes in the workplace
… until that is, someone suggests trying some other training without learning transfer to
see if that will work. And on they go…
When buying any training there must be some very serious discussions, involving all of the
decision-making stakeholders, about what the learning transfer strategy is going to be,
ensuring a decision is reached about who will be the owner for driving the change and
delivering measurable improvements in business results.
Good instructional design and a proven transfer of learning methodology are crucial in
liberating the benefit that training has promised for so long but continually failed to deliver.
Only when the two components start to work together will businesses finally experience
the benefits they were seeking that prompted the training in the first place. Only then will
training failure finally be eradicated.
There will never be a situation where 100% of the people transfer 100% of the learning,
but TLA will radically transform training results without having to make wholesale changes to
training plans. Organisations don’t need to start from scratch or source a new type of
training or find new training suppliers; they just need to shift their perspective to include a
transfer of learning methodology. Do that and the ROI would be of interest to even the
most cautious of investors.